Advertising on Threads: Early Best Practices for a New Meta Channel

Intro:
Threads, Meta’s Twitter-style platform, is the newest playground for advertisers. While still evolving, Threads offers early-mover advantages and a fresh audience looking for conversational content.

Why Advertisers Should Care About Threads

• Low competition = Lower CPMs
• Organic + Paid Integration Potential
• Direct tie-ins with Instagram audiences

Current Ad Opportunities (and What’s Coming)

• Branded Content via Creators: Partner with creators active on Threads to build trust.
• Native Sponsored Posts: Meta is gradually rolling out Threads ad placements—perfect time to test.
• Community-Led Promotions: Join trending conversations with subtle CTAs.

How to Approach Threads Ads in 2025

1. Sound Like a Human: Threads is text-first—avoid ad-speak.
2. React in Real-Time: Timely, contextual promotions perform best.
3. Use It for Brand Voice: It’s a brand-building platform, not a direct-response engine (yet).

Early KPIs to Track

• Replies per post: Measures engagement and sentiment.
• Follower growth: Especially important if running organic + paid together.
• Click-through to Instagram profile: Threads links naturally to IG bios.

Conclusion:
Threads offers a fresh, fast-paced way to build community and brand awareness. Start small, stay conversational, and grow with the platform.